What is voice search, and how do I get my business ready for it?
Digital assistant is a catch-all term for Siri on Apple, Alexa on Amazon or Google Assistant. We are smack bang in the middle of generation ‘voice.’ I know for myself, especially driving, voice search queries make my life a lot easier. At the moment, especially in New Zealand, the use of voice search for ordering products - “Alexa, can you please order some toilet paper” - is almost non-existent. In the more mature American market, it’s common place to order without using a brand name....
February 13, 2020It’s all-go for the Abandoned Cart emails—5 handy tips to get you started.
Rocketspark’s integration with Mailchimp ecommerce unlocks powerful email marketing and automation to help you sell more and build your brand. Cart abandonment is a rising challenge for all retail marketers and in a collation of results across a variety of studies by Baymard showed that in recent times over 75% of online carts are abandoned. Mailchimp reports that an average of 69% of ecommerce carts are abandoned and have also seen that with an abandoned cart email series you can see an avera...
February 3, 2020Rocketspark | a year in review 2019
Some years are a little more exciting than others and we can safely say than 2019 has been one such year here at Rocketspark. From new feature launches, to brand ambassadorship and video messages from New Zealand’s own Prime Minister, Jacinda Ardern, there were a number of moments that made 2019 one to remember. We’ve continued to embrace a way of working that’s absolutely customer/design partner-centric and we’ve adapted our planning and development roadmap to suit. This yea...
December 10, 2019Rev up your online sales with Rocketspark + Mailchimp ecommerce
It’s true what they say, that you can establish and maintain customer loyalty and boost sales with email marketing. Email is still one of the most effective messaging channels around with 59% of respondents saying marketing emails influence their purchase decisions. This is where Rocketspark’s Mailchimp integration is super helpful to have in your marketing toolbox....
December 5, 20197 ways to revitalise your website for 2020
Think about a website refresh as being similar to restyling your home. You declutter, add some new items and remove some as you evaluate and update the overall design of the space. Once complete, your house now exudes a fresh new energy that might function better and will likely see you through the next few months or years....
November 29, 2019How much to quote for your first web design project
By Jeremy Johnson | Founder & Designer | Rocketspark...
November 5, 2019How I cracked my first Rocketspark ecommerce website—and some ideas on how you can too.
We caught up with Liz Webb, owner of LW Creative; a website design business based in Tauranga, New Zealand....
October 1, 2019Assault Boardriding Centre: We’ve increased our sales & had lots of online enquiries—switching to Rocketspark was a no brainer.
If you’re local to, or you’ve ever visited Mt Maunganui, New Zealand, you’ve probably heard of Assault Boardriding Centre. They’ve been around since forever and have a passion like nothing else for all boardriding sports.For a long time the Assault team ran their successful business on the wave of a great reputation, dominating the market with their friendly instruction and down-to-earth expertise. They also had their physical shop in Mt Maunganui and were active on social media.Gle...
September 5, 2019Grow your business & gain loyal customers with Subscriptions
Do you sell products that your customers buy from you on a regular basis? Adding Subscriptions and payments to your website is a great marketing strategy for your business and this feature is now available to add onto your Rocketspark website shop. Subscriptions make the process of ordering and paying for products or services convenient for the customer—they set-up once and the rest is taken care of. ...
August 7, 2019Get a standing ovation for your website with the magic formula of Spectacle & Comfort — Film terms applied to website design.
In my first year of university, my lecturer was talking about the film term “spectacle”. He described it as the thing about a film that makes you forget about how comfortable your seat is. When a film lacks spectacle, that’s when you start noticing how uncomfortable your seat is. It’s the multi-sensory moments in a film that keep you hooked on the story. Moments that are created using a combination of what’s known as film conventions—things like storylines, editing, shot composition...
August 5, 2019Take control of your mobile website viewers first impression—with Mobile Feature Area design controls
Lead your industry with a beautifully simple website that viewers love to visit on their mobile device. Right now, we’re leaping through the mobile era, with many Rocketspark customers now getting more visitors on mobile than desktop—In some cases the amount of mobile traffic has doubled in the space of a year. Google/Purchased stats indicate that 89% of people are likely to recommend a brand after a positive brand experience on mobile. As a result, Google has introduced Mobile-first indexi...
July 16, 2019Introducing Grid Gallery—for a beautifully designed website that leads to better marketing
We understand the importance of beautiful, effective design and want you to have as much creative freedom as possible when it comes to editing all parts of your website. This is the reason why we’ve developed Grid Gallery - to give you a powerful multitool that offers a number of simple and effective website solutions. Images communicate to the brain instantly - much quicker than it takes the brain to interpret text. A beautiful image gallery can leave visitors with a strong feel for your br...
June 8, 2019Interview with Kath Metz of Kath Metz — Health and Happiness Coaching for Women
We caught up with Kath Metz — Women's Health and Happiness Coach ahead of Mother’s Day. Kath is an inspirational small business owner who built her own Rocketspark website with no previous web design experience. ...
May 10, 2019Interview with My Coffee Capsules
There are hundreds of thousands of Nespresso capsules sold every day and our market share is something like 1% of the total coffee pods sold within New Zealand so there is a lot of opportunity to sell more and grow. For my business though, there is a lot of price competition and our brand is still relatively unknown. So finding a cost effective advertising strategy is important. We are just two people, Suzy and I. We started the business about 4 years ago and it’s done well but trying to fi...
April 16, 2019Interview with Nothing Naughty
It was when we started using Facebook advertising is what really changed it for us. We use an agency called Mosh and so monthly we create a campaign in conjunction with them. What happens is we tell Mosh the campaign we want to run and most of the time we supply them with images to give a general idea of what we’re after and they create it for us — then we approve it and they manage it for us. Facebook as well, we do a little bit of posting ourselves but most of it we do paid adverts. We...
April 16, 2019How to choose a business name that is search-friendly
At Rocketspark we’ve seen thousands of business names come across our screens, as people around the world make their own website with Rocketspark. Many of these businesses are people who have never owned a business before and have taken that great leap of faith to build their business from the ground up. People usually put some good thought into choosing a domain-name-friendly business name — as they need to be able to buy a domain name relevant to their business name. Something a lot of p...
April 16, 2019Rocketspark + Mailchimp = Email marketing made easy
Email marketing is a really powerful way of telling the story of your business to your customers. Businesses like Zeenya Clothing have seen their business grow by finding ways to connect with their customers in ways that they appreciate. So we wanted to make it that little bit easier by integrating with MailChimp email marketing software. ...
March 13, 2019Why your business needs student interns (and how to get them)
It’s the catch-22 faced by most startups: you need more workers to boost revenue, but you need more revenue to hire more workers! So, how do you deal with this conundrum? There are a number of creative ways to get that extra help without sinking your business. One of the best ways: start an internship programme. At Rocketspark, we’ve had a number of student interns, and it’s been brilliant—for us and them. Here’s what we’ve learned along the way: ...
February 28, 2019Staff Profile: Lara Villavicencio
Meet Lara, she has just started with us here at Rocketspark as one of our friendly developers. But what you may not know about Lara is that she is also our resident space and planets font of knowledge, she loves to spend her free time watching all sorts of docos and tv series’ like ‘Stranger Things’. Lara recently completed her Computing and Mathematical Science studies at the University of Waikato, after immigrating to New Zealand eight years ago from the Phillippines. She wasn’t very ...
January 22, 2019Meet our summer student interns from the University of Waikato
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January 15, 2019New footer and social media controls: It’s the simple things in life
Like many others, you’ve probably never really thought much about your footer, nor the power it could have. But we’ve been listening to your feedback about some little features you’ve been wanting to see and we’ve answered. Here at Rocketspark, we want you to have as much creative freedom as possible when it comes to editing all parts of your website. ...
December 13, 20186 ways to take your website’s design to the next level
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December 10, 2018The Rocketspark Ecosystem — Part 1: Find more clients
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November 2, 2018The Rocketspark Ecosystem — Part 2: Find a designer
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November 2, 2018Key steps for a search friendly website launch
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