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COVID-19: Pharmacy playbook

How to make your pharmacy website work hard for you during COVID-19With a global pandemic underway our pharmacies have a key role to play so we’ve prepared a playbook to help pharmacies make the most of their web presence to serve their customers and their community.  By talking to pharmacy owners over the last couple days we’ve gathered some practical tips which can help to keep your team and customers safe when they do come to your pharmacy....

Why you should maintain a web presence even if you’re pausing trade during a lockdown.

In uncertain times it can be necessary to identify and cut costs to try and stay viable. Generally there are some key activities that fall under this, but your website costs shouldn’t be one of them.  Our advice may seem akin to a one eyed all blacks fan refereeing the home team but hear me out as there are some important implications to consider rather than just turning out the lights for a while.   I’m going to lay out some key reasons as to why you should continue to keep a...

COVID-19: Tourism and Accommodation playbook

The New Zealand Government has released an alert levels system to help explain what is required if alert levels change related to COVID-19.  They have said that alert levels could change quickly and may chop and change not only at a national level but at a regional level, going up or down.  This playbook has been edited to explain what each of the plays in the playbook mean at different alert levels....

Remote working as a team—what we've learnt

We’re in uncertain and strange times as the world community changes rapidly around us with people getting sick, borders closing, fights over loo paper and shelves emptying of basic essentials. It’s impossible to predict where things will go and from our HQ in small town New Zealand we’ve been a little removed from the pandemic concerns.  I must confess we did chuckle at the sight of people with watercooler bottle head shields and cats with facemasks (poor cat!) but we’re seeing the ...

Video Series: Website design tips

Want to learn how to create WOW moments for your website viewers as they navigate around your site? Originally presented to our Design Partners at an evening of pizza and beverages, we're exited to be releasing this 9-part series (supported by a transcript) to all our customers. You'll gain some knowledge on how to use Rocketspark's intuitive design tools to make your website sing! We'd love your feedback on any changes you've made to your Rocketspark website after watching the series. Get in t...

How important is line length for great web design?

When you look at the work of the best web designers in the world, there’s a simple design rule they never break — optimal line length. Line length can have a significant effect not only on the visual impact of a website but also how much of your content the visitor actually reads. Getting your visitors to read your text content has been an age old battle for web designers, as website visitors resort to scanning headings for something that catches their eye.  So if you can tweak your...

Rocketspark, a website builder with Afterpay Integration

Rocketspark is a website builder that integrates with Afterpay, which means you’re able to connect your Rocketspark ecommerce website store with Afterpay to offer your shoppers another buy now and pay later option, with four easy payments and no interest!...

What is voice search, and how do I get my business ready for it?

Digital assistant is a catch-all term for Siri on Apple, Alexa on Amazon or Google Assistant. We are smack bang in the middle of generation ‘voice.’ I know for myself, especially driving, voice search queries make my life a lot easier. At the moment, especially in New Zealand, the use of voice search for ordering products - “Alexa, can you please order some toilet paper” - is almost non-existent. In the more mature American market, it’s common place to order without using a brand name....

It’s all-go for the Abandoned Cart emails—5 handy tips to get you started.

Rocketspark’s integration with Mailchimp ecommerce unlocks powerful email marketing and automation to help you sell more and build your brand. Cart abandonment is a rising challenge for all retail marketers and in a collation of results across a variety of studies by Baymard showed that in recent times over 75% of online carts are abandoned. Mailchimp reports that an average of 69% of ecommerce carts are abandoned and have also seen that with an abandoned cart email series you can see an avera...

Rocketspark @ TechFest 2020 | HLZ

On 3 March 2020, TechFest kicks off for another year bringing together technology leaders, business and the wider community from around the Waikato to see, touch and experience innovative technology products and solutions. TechFest is an event brought to the region by Te Waka: Waikato's regional economic development agency, and CultivateIT....

Rocketspark | a year in review 2019

Some years are a little more exciting than others and we can safely say than 2019 has been one such year here at Rocketspark.  From new feature launches, to brand ambassadorship and video messages from New Zealand’s own Prime Minister, Jacinda Ardern, there were a number of moments that made 2019 one to remember.  We’ve continued to embrace a way of working that’s absolutely customer/design partner-centric and we’ve adapted our planning and development roadmap to suit. This yea...

Rev up your online sales with Rocketspark + Mailchimp ecommerce

It’s true what they say, that you can establish and maintain customer loyalty and boost sales with email marketing. Email is still one of the most effective messaging channels around with 59% of respondents saying marketing emails influence their purchase decisions. This is where Rocketspark’s Mailchimp integration is super helpful to have in your marketing toolbox....

7 ways to revitalise your website for 2020

Think about a website refresh as being similar to restyling your home. You declutter, add some new items and remove some as you evaluate and update the overall design of the space. Once complete, your house now exudes a fresh new energy that might function better and will likely see you through the next few months or years....

How much to quote for your first web design project

By Jeremy Johnson | Founder & Designer | Rocketspark...

The Rocketspark team will see you at the Xero NZ Roadshow 2019.

The Xero Roadshow is an annual whistle-stop tour of New Zealand focusing on what Xero has to offer for accountants and bookkeepers. It focuses on the upcoming Xero strategy, product road map and an intensive help session.Come and see us (even if you are not using Xero) at the drop-in zone of the events we are attending (check out the list of towns and dates below). It will be a great opportunity to meet and chat about how you're getting on.We would love to see our existing clients and partners a...

How I cracked my first Rocketspark ecommerce website—and some ideas on how you can too.

We caught up with Liz Webb, owner of LW Creative; a website design business based in Tauranga, New Zealand....

Assault Boardriding Centre: We’ve increased our sales & had lots of online enquiries—switching to Rocketspark was a no brainer.

If you’re local to, or you’ve ever visited Mt Maunganui, New Zealand, you’ve probably heard of Assault Boardriding Centre. They’ve been around since forever and have a passion like nothing else for all boardriding sports.For a long time the Assault team ran their successful business on the wave of a great reputation, dominating the market with their friendly instruction and down-to-earth expertise. They also had their physical shop in Mt Maunganui and were active on social media.Gle...

Grow your business & gain loyal customers with Subscriptions

Do you sell products that your customers buy from you on a regular basis? Adding Subscriptions and payments to your website is a great marketing strategy for your business and this feature is now available to add onto your Rocketspark website shop. Subscriptions make the process of ordering and paying for products or services convenient for the customer—they set-up once and the rest is taken care of. ...

Get a standing ovation for your website with the magic formula of Spectacle & Comfort — Film terms applied to website design.

In my first year of university, my lecturer was talking about the film term “spectacle”. He described it as the thing about a film that makes you forget about how comfortable your seat is. When a film lacks spectacle, that’s when you start noticing how uncomfortable your seat is. It’s the multi-sensory moments in a film that keep you hooked on the story. Moments that are created using a combination of what’s known as film conventions—things like storylines, editing, shot composition...

Rocketspark ‘likes’ Social Media: Maximise your online marketing when your website & social media platforms work well together

We’ve all heard of a social media influencer making a living from their social media pages. Delve a little deeper and you’re likely to find that a lot of influencers have websites too. Having a great website is a good way to establish credibility for your brand as you currently have more control over design, colour, content, layout, format, and call-to-action links with a website than you do on social media. It's also a good way to build your presence in search results with SEO (search eng...

Take control of your mobile website viewers first impression—with Mobile Feature Area design controls

Lead your industry with a beautifully simple website that viewers love to visit on their mobile device. Right now, we’re leaping through the mobile era, with many Rocketspark customers now getting more visitors on mobile than desktop—In some cases the amount of mobile traffic has doubled in the space of a year. Google/Purchased stats indicate that 89% of people are likely to recommend a brand after a positive brand experience on mobile. As a result, Google has introduced Mobile-first indexi...

Introducing Grid Gallery—for a beautifully designed website that leads to better marketing

We understand the importance of beautiful, effective design and want you to have as much creative freedom as possible when it comes to editing all parts of your website. This is the reason why we’ve developed Grid Gallery - to give you a powerful multitool that offers a number of simple and effective website solutions. Images communicate to the brain instantly - much quicker than it takes the brain to interpret text. A beautiful image gallery can leave visitors with a strong feel for your br...

Interview with The Good PA: Why a Virtual PA business hired their own graphic designer

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Interview with Kath Metz of Kath Metz — Health and Happiness Coaching for Women

We caught up with Kath Metz — Women's Health and Happiness Coach ahead of Mother’s Day. Kath is an inspirational small business owner who built her own Rocketspark website with no previous web design experience. ...

Interview with My Coffee Capsules

There are hundreds of thousands of Nespresso capsules sold every day and our market share is something like 1% of the total coffee pods sold within New Zealand so there is a lot of opportunity to sell more and grow. For my business though, there is a lot of price competition and our brand is still relatively unknown. So finding a cost effective advertising strategy is important. We are just two people, Suzy and I. We started the business about 4 years ago and it’s done well but trying to fi...