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How to pivot your existing business during COVID-19—case study with Fiasco

As the effects COVID-19 started to be felt around the world, the event industry was hammered with blanket cancellations. The flow-on effect has and is being felt by 1000’s of contractors and companies New Zealand wide. Fiasco Cases needed to make a decision, either pivot and innovate or face closures....

April 14, 2020

How to build a subscription business—case study with Alexander Organics

As a so-called townie living in the quaint little Waikato town of Cambridge, I was really looking forward to going out into the countryside to meet with Ellen, owner/operator at Alexander Organics. From a marketing perspective raw milk is just so buzzy and Ellen and Jesiah’s story is an interesting one. At a more personal level though, it’s because for months I’ve been hearing whisperings around Cambridge of this family run business just out of town who’re selling raw milk on-tap an...

April 2, 2020

What to do with your website during the COVID-19 lockdown

In this blog we outline some simple actions you can take to ensure your website works hard for you to 1) update your clients and 2) lay a foundation for the future....

April 1, 2020

COVID-19: Hospitality and Food Service Playbook

Make the most of your online presence and plan for the future.Our thoughts are very much with our friends in hospitality and food service who have been so affected by the impact of COVID-19.  We want to help you where we can and we’ve created this playbook with some ideas to consider for your website....

March 31, 2020

What to do with your online store during the COVID-19 lockdown

We’ve prepared this guide to help you update your website to best manage the tricky scenarios that currently exist: not being able to ship ecommerce orders during the lockdown where you are able to ship online orders during the lockdown.  ...

March 30, 2020

COVID-19: Ecommerce playbook

This ecommerce express playbook aims to help get your business online, and fast.If you already have an ecommerce store, check out what to do with your online store during lockdown....

March 27, 2020

COVID-19: Retailers playbook

This playbook is for small owner-operator businesses who want to fight for survival in the face of adversity.  (Already have an online store, see What to do with your online store during the COVID-19 lockdown. Or, head to this blog post if you need to set up an online store in a hurry.)...

March 26, 2020

How to access government COVID-19 financial assistance

We are all starting to get our heads around how coronavirus will affect us personally, along with our businesses, our communities, country and world and I don’t think there will be very many people at all who will be unaffected.  It has been a relief then that a number of governments around the world have rapidly pulled together a range of support packages, and while these packages will cushion, rather than eliminate the financial impact of coronavirus, we have heard several stories of ho...

March 25, 2020

How to add a COVID-19 stack on your Rocketspark website

It’s a challenging time to be in business and the Rocketspark team wants to help you make the most of your website to serve your clients. A simple way you can help your customers is to provide them with information about any changes to your services due to COVID-19. You’ll be showing your customers that you are aware of any changes as they come into play, that you want to keep them informed, and you care about them. So, if you have a Rocketspark website, we're just going to show you how to a...

March 25, 2020

COVID-19: Pharmacy playbook

How to make your pharmacy website work hard for you during COVID-19With a global pandemic underway our pharmacies have a key role to play so we’ve prepared a playbook to help pharmacies make the most of their web presence to serve their customers and their community.  By talking to pharmacy owners over the last couple days we’ve gathered some practical tips which can help to keep your team and customers safe when they do come to your pharmacy....

March 25, 2020

Why you should maintain a web presence even if you’re pausing trade during a lockdown.

In uncertain times it can be necessary to identify and cut costs to try and stay viable. Generally there are some key activities that fall under this, but your website costs shouldn’t be one of them.  Our advice may seem akin to a one eyed all blacks fan refereeing the home team but hear me out as there are some important implications to consider rather than just turning out the lights for a while.   I’m going to lay out some key reasons as to why you should continue to keep a...

March 25, 2020

COVID-19: Tourism and Accommodation playbook

The New Zealand Government has released an alert levels system to help explain what is required if alert levels change related to COVID-19.  They have said that alert levels could change quickly and may chop and change not only at a national level but at a regional level, going up or down.  This playbook has been edited to explain what each of the plays in the playbook mean at different alert levels....

March 20, 2020

Remote working as a team—what we've learnt

We’re in uncertain and strange times as the world community changes rapidly around us with people getting sick, borders closing, fights over loo paper and shelves emptying of basic essentials. It’s impossible to predict where things will go and from our HQ in small town New Zealand we’ve been a little removed from the pandemic concerns.  I must confess we did chuckle at the sight of people with watercooler bottle head shields and cats with facemasks (poor cat!) but we’re seeing the ...

March 18, 2020

Video Series: Website design tips

Want to learn how to create WOW moments for your website viewers as they navigate around your site? Originally presented to our Design Partners at an evening of pizza and beverages, we're exited to be releasing this 9-part series (supported by a transcript) to all our customers. You'll gain some knowledge on how to use Rocketspark's intuitive design tools to make your website sing! We'd love your feedback on any changes you've made to your Rocketspark website after watching the series. Get in t...

March 6, 2020

How important is line length for great web design?

When you look at the work of the best web designers in the world, there’s a simple design rule they never break — optimal line length. Line length can have a significant effect not only on the visual impact of a website but also how much of your content the visitor actually reads. Getting your visitors to read your text content has been an age old battle for web designers, as website visitors resort to scanning headings for something that catches their eye.  So if you can tweak your...

February 28, 2020

Rocketspark, a website builder with Afterpay Integration

Rocketspark is a website builder that integrates with Afterpay, which means you’re able to connect your Rocketspark ecommerce website store with Afterpay to offer your shoppers another buy now and pay later option, with four easy payments and no interest!...

February 26, 2020

What is voice search, and how do I get my business ready for it?

Digital assistant is a catch-all term for Siri on Apple, Alexa on Amazon or Google Assistant. We are smack bang in the middle of generation ‘voice.’ I know for myself, especially driving, voice search queries make my life a lot easier. At the moment, especially in New Zealand, the use of voice search for ordering products - “Alexa, can you please order some toilet paper” - is almost non-existent. In the more mature American market, it’s common place to order without using a brand name....

February 13, 2020

It’s all-go for the Abandoned Cart emails—5 handy tips to get you started.

Rocketspark’s integration with Mailchimp ecommerce unlocks powerful email marketing and automation to help you sell more and build your brand. Cart abandonment is a rising challenge for all retail marketers and in a collation of results across a variety of studies by Baymard showed that in recent times over 75% of online carts are abandoned. Mailchimp reports that an average of 69% of ecommerce carts are abandoned and have also seen that with an abandoned cart email series you can see an avera...

February 3, 2020

Rocketspark @ TechFest 2020 | HLZ

On 3 March 2020, TechFest kicks off for another year bringing together technology leaders, business and the wider community from around the Waikato to see, touch and experience innovative technology products and solutions. TechFest is an event brought to the region by Te Waka: Waikato's regional economic development agency, and CultivateIT....

January 31, 2020

Rocketspark | a year in review 2019

Some years are a little more exciting than others and we can safely say than 2019 has been one such year here at Rocketspark.  From new feature launches, to brand ambassadorship and video messages from New Zealand’s own Prime Minister, Jacinda Ardern, there were a number of moments that made 2019 one to remember.  We’ve continued to embrace a way of working that’s absolutely customer/design partner-centric and we’ve adapted our planning and development roadmap to suit. This yea...

December 10, 2019

Rev up your online sales with Rocketspark + Mailchimp ecommerce

It’s true what they say, that you can establish and maintain customer loyalty and boost sales with email marketing. Email is still one of the most effective messaging channels around with 59% of respondents saying marketing emails influence their purchase decisions. This is where Rocketspark’s Mailchimp integration is super helpful to have in your marketing toolbox....

December 5, 2019

7 ways to revitalise your website for 2020

Think about a website refresh as being similar to restyling your home. You declutter, add some new items and remove some as you evaluate and update the overall design of the space. Once complete, your house now exudes a fresh new energy that might function better and will likely see you through the next few months or years....

November 29, 2019

How much to quote for your first web design project

By Jeremy Johnson | Founder & Designer | Rocketspark...

November 5, 2019

The Rocketspark team will see you at the Xero NZ Roadshow 2019.

The Xero Roadshow is an annual whistle-stop tour of New Zealand focusing on what Xero has to offer for accountants and bookkeepers. It focuses on the upcoming Xero strategy, product road map and an intensive help session.Come and see us (even if you are not using Xero) at the drop-in zone of the events we are attending (check out the list of towns and dates below). It will be a great opportunity to meet and chat about how you're getting on.We would love to see our existing clients and partners a...

October 8, 2019

How I cracked my first Rocketspark ecommerce website—and some ideas on how you can too.

We caught up with Liz Webb, owner of LW Creative; a website design business based in Tauranga, New Zealand....

October 1, 2019 Posts 26-50 of 252 | Page prev next