Through thoughtful feminine design, Women in Forestry by Frank communication is Rocketsparks site of the month for May 2021. In an industry dominated by male perception and association, this website has been well designed to cater for its target audience. From the moment you load the page it gives the sense of an inviting and welcoming approach through its calming and warm colour palette and hand crafted illustrations.
The website is consistent in theme throughout every page and is easy to navigate to get the information you need. Although the design is very creative, it adheres to the core basics of effective website design very well. Hierarchy is prominent, allowing the viewer to digest content effectively and easily. Call-to-actions are consistent, line lengths aren’t too long, there isn’t an over welcoming amount of content in any one section and the site looks good on mobile.
One of the standout creative elements of this website is the unique stack backgrounds and transitions between content. Especially in the footer with the layered effect of trees that give a sense of depth and create a solid foundation.