Consultancy websites can be tough to design, as they don't typically have ultra visual raw ingredients to work with like say an architect or a restaurant — but with Shearer Wellness Group, Liz from LW Creative has carefully crafted a high-end design from top to bottom that isn't lacking in personality.
The restrained blue and red palette creates a balance that draws you into the design, softening the red. Liz uses a mix of dark navy monotone images with overlaid red/blue accents and full-colour photography that features red feature wall accents for a cohesive look and feel — with just enough variation. One of those images has the parallax effect applied in a way that adds to the design rather than creating a distraction (as can sometimes happen with parallax).
The top of the design starts with an arrowing effect that draws you into the introductory text and is a continuing theme through the design — which combined with the illustrated testimonial profile pics add a really bespoke feel to the design (along with the two-toned watermarked icon grid).
Putting the photo of Chris the owner right up front in a home-page teaser stack for the about us page adds a personal touch to the design. The spacing of this home page is virtually perfect and as a visitor, the design is so comfortable it borders on luxurious.