Why an “About Us” page is so important
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October 29, 2013Why are testimonials important?
Riddle me this: what does the Watergate scandal have to do with your business? Trust. The Watergate scandal undermined the American public’s trust in their government. Now people are skeptical not just about politics but just about everything—including businesses. Gone are the days that people readily trusted a business’s claims about itself (and gone are the days that a scandal could be reported without having “-gate” slapped onto the end of it). These days, you have to earn trust. I...
October 29, 2013How to register a domain name with Rocketspark
To make the process of getting online super simple we allow you to register your domain as part of the go live process, or pre-register while on trial. The world of domains and connecting them to the IP addresses of servers and configuring MX records for email accounts is confusing for most so we take care of it all....
October 29, 2013Who owns a domain? Domain ownership disputes
We’ve been having an increasing number of clients coming to us who are being held hostage by their previous web developer with the domain ownership being the key negotiating tool. In most instances the web agency doesn’t have a leg to stand on as there are policies in place by the governing bodies that administer the various domain types and these policies have been designed to protect the rightful owner of a domain. The governing bodies also provide dispute resolution services by which...
October 29, 2013Choosing your website page names.
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October 23, 2013What makes a good homepage design? 5 steps to an effective homepage
A good home page makes visitors want to know more and do something about it. The formula is simple. Catch people’s attention with quality images. Tell people what you do with a large, punchy heading. Tell someone why they should choose you. Tell them what you want them to do next. A great home page will do all of these things in less than 10 seconds. ...
October 22, 2013Google places for business
80% of success is showing up – Woody Allen He’s right, don’t you think? So much of our success—and failure—hinges on simply showing up. And the same goes for your business. When a potential customer searches for your product or service, your business needs to show up. How? Google Places for Business. It’s a powerful tool that ensures that your business shows up on a nearby customer’s radar. It’s all about location. Whenever somebody searches online, Google figures out ...
October 5, 2013The importance of a good web design brief
With anything in life, focus is a really important attribute to have in making things work effectively and reach their potential. The same is true when it comes to designing and developing websites. Having the ability to focus on the key parts of your site, the things that make you and your organisation unique and the goals you have for your site will allow you to be more deliberate in all aspects of design and development. Every business is different so that's why it's important to get a websi...
October 4, 2013Choosing a domain name
What’s in a name? Quite a lot, when it comes to making your mark on the internet. There are a whole slew of factors you need to weigh up when picking a domain name for your business’s website. ...
October 4, 2013What is a bounce rate and how can I improve mine
Have you ever been hungry in a new city and decided to find a restaurant to dine at? If so, you will be familiar with the experience of walking down the main street and examining the street-front displays that each that each restaurant is trying to entice you with. As you glance at this first impression, your mind is processing all the information to decide whether you should take the next step and choose this restaurant. Does the service look slow? Is the menu font hard to read? Is it a c...
October 3, 2013Using multiple domain names
Are you tearing your hair out trying to decide on the perfect domain name for your website? If so, you might be tempted to register two or maybe even several domain names. Good idea or bad idea? ...
October 3, 2013New Rocketspark features & refinements - Aug' 2013
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August 26, 2013How to minimise email spam from email addresses on your website
Although "Spam" and "Phish" sound like two characters from a Dr Seuss children's book or a bad meal in a can, these two words represent financial losses to legitimate organisations of over $2 billion per year. Spammers and phishers trawl the Internet looking for people to scam - and we at Rocketspark want to do our best to keep your website safe from them. Here's how we do it. ...
July 18, 2013Why you need a mobile optimised website
Websites are usually designed to be viewed on a computer. In other words, they’re made for a big screen, keyboard and a mouse. They work great on a desktop or laptop, but when accessed on a mobile those same websites can become unwieldy: text too small to read, links hard to click, and pages too hard to navigate. The result? Frustrated customers. That’s a big deal because recent research shows that smartphones now outnumber regular mobiles, with half of all Kiwi adults owni...
May 3, 2013Why you should bother with blogs
We want to clear the air about the topic: blogs. Often, this word conjures up images of a friend's travel blog (filled with stories and pictures of their journey through Europe) or a thrown-together site presenting the author's political views, favourite recipes and pictures of their pet cat. These are not the blogs we are talking about. ...
May 2, 2013 Posts 376-390 of 390 | Page prev