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New Features: More font, size and colour options—and a whole new engine under the hood

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Accountant & bookkeeper websites best practice guide

You're accounting professionals—but does your website show that? Does it clearly communicate what you offer and convert visitors into leads? ...

Bookkeeper websites | best practice guide

So, you’re a qualified bookkeeper, a proven performer in the industry. Does your website convey that? Does it clearly communicate the professional standard you offer? And, most importantly, does it convert your website visitors into leads and new clients? Here’s a few things to think about to make your website work hard for you. The world of websites can be a challenge but if you do the basics well you can set yourself apart from the crowd with a great website. In this guide we cover off t...

Why your “About Us” page is so important

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Why growing your online business reputation is critical for sales & overall growth

This post has been written by Ryan Haidinger from Trustspot. Trustspot is a Rocketspark add-on for ecommerce website owners where you can set up an exit survey for your customers after they make a purchase from your ecommerce website. When it comes to growing your business, sometimes the easiest ways to increase sales are often overlooked by more cumbersome solutions – which end up costing you a lot of time and money, which can better be spent elsewhere. Simply by googling “ways to grow my ...

How to make your bookkeeping website rank highly in search engines

Have you ever wondered how to get your website ranking number one in the search results when somebody searches for bookkeepers on Google? There’s no failsafe way to get that coveted top spot, but there are lots of methods for trying to get your website to rank highly in search results. Souping up your website so that it ranks well is called search engine optimisation (SEO). It’s a massive topic and can quickly become overwhelming. But, since most small businesses don’t do any SEO, even do...

Rocketspark Graphic Designer SEO Support

You might’ve heard of search engine optimisation (“SEO” for short)—but what is it? SEO is about getting more people to your website by being able to find you easily in search engines like Google, Yahoo or Bing. The aim of the game is to optimise your site so that it ranks well—ideally high up on page one—for relevant search results, so that ultimately people click through to your website. We have created some helpful guides and blogs that will help you to get a better understanding ...

How to make a great contact us page on your website

Visitors will arrive at your site. Hopefully they visit some other pages on your site. Then if they like what they’ve seen, they will either want to buy from you (if you’re an online shop) or if you’re a service business, they will want to get in contact with you. Contact us pages for online shops are still important, as it gives potential buyers an avenue to ask you questions in case there’s something they want to know before buying. ...

SEO health check – Is your website getting found in Google?

If your website has been up and running for a couple of months or more, an SEO health check is a good idea (search engine optimisation – the process of optimising your website for search engines like Google). Take a step back and see how your website is performing in Google and how much traffic you're getting to your website. If you're only getting a handful of visits each day or less, you might have a SEO problem! If you're new to SEO, check out our SEO Basics series first. To measure your t...

26 new font families added to Rocketspark

Beautiful fonts are key to good design and that's why we've curated and added a list of 26 new font families to the Rocketspark website builder – thanks to Adobe Typekit, who supply all of our fonts. Most of the font families we've chosen to add also have a range of different weights, giving you the spectrum of font weights from really light to really bold. View the full list of new font families below. ...

Email Marketing for E-Commerce

This post is a chapter from our e-book Getting Started With E-Commerce – The Beginner's Guide to Starting an Online Shop.Download your own free copy to learn how to start an online shop ...

Social media for ecommerce – how to build a following

This post is a chapter from our e-book Getting Started With E-Commerce – The Beginner's Guide to Starting an Online Shop.Download your own free copy to learn how to start an online shop ...

Long-tail SEO - Part 2: How to find and write to your keywords

Jeff Bezos built Amazon into a retail behemoth on the power of the long tail. And by applying long-tail principles to your SEO, you too could turn your own little website into something big; maybe not Amazon-big—but still big! (What is long-tail SEO? Check out Part 1 of this blog series to find out.) So, how do you actually do long-tail SEO? Think of it in two steps: ...

Long-tail SEO - Part 1: What Amazon can teach you about search rankings

Amazon.com just turned 20 years old. That’s right—the Little E-tailer That Could is now officially an adult. After going live on July 16, 1995, Amazon rapidly grew into the king colossus of online retail, and the secret fuelling its two-decade reign could boost your website’s search rankings. The genius of Amazon, or at least part of it, is that it turns conventional business wisdom on its head. Instead of trying to sell massive amounts of a small number of products, it relies largely on ...

Staff Profile: Harvey Kane

Every team needs a veteran. That’s why developer extraordinaire Harvey Kane is a major asset to the Rocketspark crew. His vast experience and serious skill mean that, when looking at a big job, Harvey knows how to get ‘er done.Harvey’s first contact with Rocketspark came when he answered a message we posted on a developers’ forum. It was an SOS call for help with a project using Concrete5—a content management system that he happens to be pretty handy at. We outsourced the job to the Wa...

5 Point Website Health Check

Put colours, fonts and design aesthetic to the side initially. Website first impressions are important but start by focussing on things that can be easily measured and aren’t subjective. That’s the fastest way to check if something’s not right with your website. Here’s our 5 point website health check as a starting point. ...

Rocketspark Integrates with eWay and Stripe payment gateways

At Rocketspark we have been hard at work putting together our latest feature set. This time it's more payment gateway options for our online shops. Our latest additions includes eWay and Stripe. It's also possible now to have more than one payment gateway connected to your online shop. So you can have Payment Express and Paypal enabled as well and let your customers decide which payment gateway they would like to use. We show these options in a tidy popup at the final step of the checkout proce...

Introducing the all new Rocketspark picture editor

The new picture editor is now live for all Rocketspark customers and trial users.  Now you can edit all of your pictures directly on your website, without the need for graphic design software – then see how it looks in real-time on your page.  The video above gives a 2 minute overview of the new picture editor but for a full list of what's included, keep reading. ...

How many people are visiting my website from their smart phone?

The proportion of people visiting websites on their smart phone is increasing quickly and looks to continue upwards.  For some Rocketspark customers this is more than 30% of their total website traffic.  Do you know what proportion of your website traffic are visiting on a smart phone?  If your website is connected up with Google Analytics, it's easy to find. First, log in to Google Analytics. Once logged in, open the Audience tab and click Mobile.  Then you can see website traffic broken...

How to build your own website using a DIY website builder in 7 steps

So, you want to build your own website but you don’t know how? DIY website builders exist to allow folks like you—the non-technical, non-professional hoi polloi—to go solo in creating a decent website. But if you’ve never done it before, the prospect and the process can still seem complicated and overwhelming. ...

First impressions matter: why your website should appeal to Capt. Kirk, not Spock

How long does it take for someone to decide they like—or don’t like—your website? 50 milliseconds. That’s 0.05 seconds. 1/20th of a second. Faster than the blink of an eye. That’s what researchers at Carleton University (Canada) found when asking volunteers to rate websites after being given split-second glimpses. In other words, experiments have shown researchers what painful experience has already taught every goofy metal-mouthed, four-eyed teenager with a crush... ...

SEO Guide

We’ve written a fair amount on the subject of SEO and all things related. So, we thought we’d put these all together in one easy to find place. ...

Web video: why it matters, when it works and how to do it

Chances are, you’ve watched an online video today. According to Digital Sherpa, the average internet user watches 32.2 videos per month—more than one a day. In fact, one-third of all internet activity is video viewing. The internet is becoming—nay, has become—a videographic medium. Is your website keeping pace? Creating videos for your business’s website might sound like a lot of work and, admittedly, video production takes more time/money than simply writing something. But, used well...

The new Rocketspark website builder is here

We’ve got some exciting news: we’ve just launched a brand-new version of our website builder and we think it’s pretty cool. Now you—yes, you—can create a DIY website that is drop-dead gorgeous. In response to extensive customer feedback, this update: introduces sleek, designer templates (phwoar!), allows you to tweak and customise a lot (hubba-hubba!), and showcases stunning images (ah-oooo-gah!). We’ve always been about beautifully simple websites; now we’ve made ...

Blogging for business: 8 principles for writing a blog that gets more web traffic

One of the hottest—and in our experience, most effective—marketing strategies for your business website is writing a blog. That’s why we highlight to our customers the importance of having a blog. And yet, for many people, writing a blog is a daunting prospect. I mean, where do you start?? Here. You start here. That’s because, in this blog post, we’ll teach you how to write a blog—one that generates more traffic for your website. ...