How do I know if my website isn’t performing? Isn’t design subjective?
Put colours, fonts and design aesthetic to the side initially. Website first impressions are important but start by focussing on things that can be easily measured and aren’t subjective. That’s the fastest way to check if something’s not right with your website. Here’s our 5 point website health check as a starting point.
1 ) Is your business showing at the top of page one for your business name?
This is obvious right? While most businesses show up in Google for all sorts of searches, some websites struggle to even show up for the company name. This means that if you refer a friend to your business, they won’t find you in Google.
2) Is your website mobile optimised?
Mobile website traffic is increasing and for many businesses this is now more than 30% of their total web traffic. If your website isn’t mobile optimised it might be like pouring 30% of your web traffic down the drain. But it’s worse than that – now Google punishes websites that aren’t mobile optimised in Google search results. Check out our blog post on how to know how much mobile traffic a website is getting.
3) Are you getting any traffic?
Firstly, do you know how many visitors you're getting? If you are only getting a few visitors a day or less to your website, the website will be generating little or no business for you.
4) Are you getting any enquiries or sales from the website?
For businesses that list their phone number, many assume that the phone calls aren’t as a result of someone visiting the website. Remember to ask new clients how they found out about you. Email forms are a simpler way to track enquiries from the website than with phone numbers. If you’re getting a few email form enquiries from your website each week it’s safe to assume some of the calls are also as a result of the website.
5) Does it have the essentials?
Does it say what your business does? Does it have an about us page? Does it have some nice photos to add visual interest? Are contact details easy to find? Check out the Rocketspark roadmap to learn more about the essentials of an effective homepage.