Rocketspark Design Vision

Rocketspark design partners, we are in your corner.  We want to inspire every design partner to keep designing a better website than their last. 

1.

Optimise for the industry

The needs of a builder's website are very different from those of a restaurant. Make sure you adapt the design to the industry, whether that be through the amount of copy, aesthetic or content.

2.

Design for delight

Clever use of photography, shapes, illustration or eye-catching use of type. Add visual flourishes that make each visit a memorable experience.

3.

Embrace Exploration

Be brave, take risks and experiment with new ideas. Don't just re-use the same design as last time. Engage with new Rocketspark design features and use them to take your designs to new places.

4.

Information at a glance

Attention is brief and easily lost. Highlight key content and pull out important details. Avoid dumping large quantities of text on a page.

5.

Create a clear user journey

Provide context for where users are and what they can do next. Clear call to actions, lead capture forms and prominent contact details. Make it effortless.

6.

Start with a clear goal

Why does the business need a website? Is it to drive sales, capture leads or showcase work? By defining the problem you can start forming a solution.

7.

Deliver quality

High-quality images, thoughtful copy, good SEO and considered user experience. No incomplete work should go live.

8.

Don't be afraid to ask

The Rocketspark Partner network is supported by a customer success team and partner manager. Don't be afraid to ask for advice, help is always available.

9.

Understand your audience

Edgy, conservative, young or older. Take time to understand the target audience, what excites them and what they are looking for.

10.

Utilise space

White space can easily be overlooked. Don't be afraid to add extra spacing around elements where appropriate and give elements room to breathe.

11.

Create consistency

Provide a coherent experience for visitors. Apply consistent styling throughout the site and invest time in making sure it aligns with other brand touchpoints.

12.

Make it unique

Don't just use templates. Explore new layouts, add visual accents and adapt the design to the audience. Don't be boring.

13.

Stay up to date

Be inspired by what other's in the industry are doing. Take time to educate yourself and stay up to date on new developments.

Empower your success with Rocketspark’s latest ecommerce features

As ecommerce continues to boom throughout the world, feature requirements grow. At Rocketspark, our primary focus is to find ways to empower you to have a fresh and current looking website with all tRead more

Excite & delight your website visitors with autoplay video backgrounds

Being passionate about design, we’re excited to let you know that Rocketspark’s website builder now supports Video Stack Backgrounds. With this new design feature, along with the option to addRead more

Use Scheduled Ordering to offer set-time delivery & pick-up

Recently we launched a game-changing feature called Scheduled Ordering that enables you to take online orders for pick-up and/or delivery from your Rocketspark ecommerce website. Unlike other similarRead more

Single use per customer coupon: Boost sales and reward your loyal customers

Have you ever wanted to run a promotion for your online store on social media or with a mass email blast using the same discount coupon code, where recipients can only use it once? Now you can! Read more

Say goodbye to /page/—remove it from your page URLs

In the early days of Rocketspark, there were a range of decisions to make about the tech architecture of the platform. Over the last ten years, some of the technology behind Rocketspark has adaptedRead more

Why the best web designers take care of SEO as they design

As one of the co-founders of Rocketspark, I have seen many websites designed over the last 10 years. Some of those websites have been designed for a client where SEO (search engine optimisation)Read more

Dropdown menus—help your website viewers find what they’re looking for

We are excited to announce the release of dropdown menus as a standard feature of Rocketspark on all plans. For over ten years we've been promoting the importance of clear, simple website visitorRead more

How to build a subscription business—case study with Alexander Organics

As a so-called townie living in the quaint little Waikato town of Cambridge, I was really looking forward to going out into the countryside to meet with Ellen, owner/operator at Alexander Organics.Read more

Remote working as a team—what we've learnt

Read more

Video Series: Website design tips

Want to learn how to create WOW moments for your website viewers as they navigate around your site? Originally presented to our Design Partners at an evening of pizza and beverages, we're exited toRead more

Rocketspark, a website builder with Afterpay Integration

Rocketspark is a website builder that integrates with Afterpay, which means you’re able to connect your Rocketspark ecommerce website store with Afterpay to offer your shoppers another buy now andRead more

It’s all-go for the Abandoned Cart emails—5 handy tips to get you started.

Rocketspark’s integration with Mailchimp ecommerce unlocks powerful email marketing and automation to help you sell more and build your brand. Cart abandonment is a rising challenge for allRead more