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How to choose a website designer for your business

Choosing a web designer can be tricky and with many stories of negative experiences, so how can you improve your chances of a good result?...

September 16, 2020

Tracking Made Easy with Tag Manager + Rocketspark

With Rocketspark's easy-to-use website builder, it's quick to set up a direct link to Analytics and Tag Manager. How? Simply paste your Analytics and/or Tag Manager tracking ID (UA or GTM code) into the Rocketspark website you wish to track (you don't need to hard code).Once Analytics and/or Tag Manager is linked with the Rocketspark website you wish to track, you can go ahead and set up the tracking in Tag Manager....

September 14, 2020

Grid Gallery 2.0 for more design freedom

Around this time last year, we launched our brand-new Grid Gallery feature—a powerful design and marketing multitool that offers a wide range of beautiful design options, for showcasing everything from ecommerce categories to architectural projects and everything in between. Since then, as we’ve continued to look at global trends from some of the best-loved, best-designed websites, the idea to take Grid Gallery to the next level has been brewing....

August 26, 2020

How to get your online store ready for Black Friday?

Ecommerce continues to boom globally as shopping behaviours adapt. Black Friday and Cyber Monday are fast approaching, and now’s the time to prepare your ecommerce store for success. Also known as Cyber Weekend from Friday 27 November to Monday 30 November 2020—one of the biggest shopping events of the year....

August 17, 2020

A Kiwi Original—a BuyNZMade Podcast

Kiwis are DIY’ers and that often applies to websites too. Rocketspark makes websites fun again and our CEO Grant Johnson shares how the restrictions of Covid-19 has resulted in a resurgence in businesses wanting to reflect what 2020 Kiwi consumers expect, the customer stories that speak to the impact Rocketspark has been having and why Rocketspark gets a kick out of helping business owners have a better life. TO LISTEN TO THE PODCAST CLICK HERE....

August 14, 2020

Move your Vend ecommerce website to Rocketspark

Rocketspark is an ecommerce website builder that’s integrated with Vend. As Vend will end their online storefront service as of 31 Aug 2020, we’re offering Vend customers the hassle-free opportunity to move their online stores to Rocketspark. Rocketspark is everything you need to create an online store and sell online. Eye-catching online store designs, easy-to-use ecommerce software, intuitive ordering systems, powerful integrations that enable you to streamline your business, payment proce...

August 13, 2020

Empower your success with Rocketspark’s latest ecommerce features

As ecommerce continues to boom throughout the world, feature requirements grow. At Rocketspark, our primary focus is to find ways to empower you to have a fresh and current looking website with all the bells and whistles that make operating an online store easier....

July 10, 2020

Ecommerce secret sauce—the 9 simple essentials of ecommerce success

Rocketspark co-founder and former ecommerce store owner Grant Johnson shares insights from clients and his own experience on the simple essentials required for ecommerce success....

July 2, 2020

Excite & delight your website visitors with autoplay video backgrounds

Being passionate about design, we’re excited to let you know that Rocketspark’s website builder now supports Video Stack Backgrounds. With this new design feature, along with the option to add colour and image backgrounds, you now have the option to display a video as a backdrop on your Rocketspark website....

June 18, 2020

Use Scheduled Ordering to offer set-time delivery & pick-up

Recently we launched a game-changing feature called Scheduled Ordering that enables you to take online orders for pick-up and/or delivery from your Rocketspark ecommerce website. Unlike other similar services, Rocketspark doesn't take a transaction or commission fee from you for orders placed through your website—offering a sense of relief for many businesses working hard to get through the recent effects of COVID-19....

June 16, 2020

Collaboration article: The Best Locally Made Tools for Kiwi Freelancers

This blog post content has been supplied by VXT. Vxt is a smart voicemail driven assistant that converts your voicemails to text and provides you with tools to save you time and money....

June 10, 2020

COVID-19 video interviews

Our customers share their stories on how they've adapted their businesses during COVID-19 and the steps they're taking now to ensure they can continue operating after the pandemic....

June 3, 2020

Single use per customer coupon: Boost sales and reward your loyal customers

Have you ever wanted to run a promotion for your online store on social media or with a mass email blast using the same discount coupon code, where recipients can only use it once? Now you can!Coupons are a great way to motivate or reward select customers by offering special discounts and we’re thrilled to be able to add another type of coupon to the mix. ...

June 2, 2020

Say goodbye to /page/—remove it from your page URLs

In the early days of Rocketspark, there were a range of decisions to make about the tech architecture of the platform. Over the last ten years, some of the technology behind Rocketspark has adapted to new opportunities and ways of doing things....

May 26, 2020

What size and type of pictures should I upload to websites?

Besides SEO, one of the most common topics designers ask the Rocketspark team about is picture files. Picture quality can really make or break a website, so I’ll explain how to avoid some of the most common mistakes when it comes to uploading picture files to display on websites. Before eventually moving into a design career following university, I spent 6 months in what felt like the wrong degree. The Bachelor of Computing and Mathematical Science is a 4-year computer science and maths degree...

May 21, 2020

The secrets of a successful shipping strategy—ecommerce shipping rates explained 🥴📦

Ecommerce shipping rates are one of the most confusing aspects of ecommerce for new merchants. Different courier providers structure their pricing in different ways. Bags, boxes, stickers, weight, size, free shipping, flat rate shipping, high dollar items, low-value items, extra-large or heavy items?  So how should I set up my shipping? This post showcases the most popular ecommerce shipping techniques used by some of the largest ecommerce retailers—and why they can still work for sma...

May 18, 2020

Why the best web designers take care of SEO as they design

As one of the co-founders of Rocketspark, I have seen many websites designed over the last 10 years. Some of those websites have been designed for a client where SEO (search engine optimisation) hasn’t been considered during the design phase of the project—the website might look stunning but when you search for a business like theirs in Google, their competitors show up and they don’t. SEO isn’t critical for every website but if potential customers are doing searches for services and...

May 18, 2020

Dropdown menus—help your website viewers find what they’re looking for

We are excited to announce the release of dropdown menus as a standard feature of Rocketspark on all plans. For over ten years we've been promoting the importance of clear, simple website visitor journeys—the kinds of experiences that don’t leave the visitor confused or overwhelmed. Used badly, dropdown menus can really go against the grain on that and lead to overwhelming rabbit warrens of a website structure and that’s why we’ve guided people towards alternatives. Over time, our vi...

May 6, 2020

A new look for a new decade

Designing the first Rocketspark logo from the bedroom of a Hamilton flat in 2008, I never could have imagined the adventure we would go on for the next decade.  What went from a bit of a DIY moonlighting project is now a business with thousands of clients in dozens of countries, employing nearly 20 staff. In December 2018, I sat down with our designer Natalie Trow and asked for her design vision for Rocketspark.  She listed a new website for Rocketspark, Full-width Stacks, Grid Gallery...

April 28, 2020

How to operate your business during Level 3 in New Zealand

Retail and hospitality businesses can now open for delivery and contactless pre-ordered pick up – customers cannot enter stores. If you’re a business owner, this is of course great news but understandably news that can be a little overwhelming to digest. With this in mind, we’ve put together a quick-start guide to help get you up and running online to meet the needs and wants of your customers during Level 3....

April 24, 2020

FiT Gym: Opening virtual doors to connect with our members in lockdown

There's no denying that gyms, fitness centres and dance studios have been amoungst the hardest hit in this pandemic.  Rather than give up, Kylie & Jamie, owners at FiT Gym continued to communicate and care for their members online with free classes on how to count calories and macros and even FiT Gym Pub Quiz nights! On March 23 2020 from their home garden, the owners made the announcement to their FiT family on their website, social media and with an email that they were closing their...

April 22, 2020

How to pivot your existing business during COVID-19—case study with Fiasco

As the effects COVID-19 started to be felt around the world, the event industry was hammered with blanket cancellations. The flow-on effect has and is being felt by 1000’s of contractors and companies New Zealand wide. Fiasco Cases needed to make a decision, either pivot and innovate or face closures....

April 14, 2020

How to build a subscription business—case study with Alexander Organics

As a so-called townie living in the quaint little Waikato town of Cambridge, I was really looking forward to going out into the countryside to meet with Ellen, owner/operator at Alexander Organics. From a marketing perspective raw milk is just so buzzy and Ellen and Jesiah’s story is an interesting one. At a more personal level though, it’s because for months I’ve been hearing whisperings around Cambridge of this family run business just out of town who’re selling raw milk on-tap an...

April 2, 2020

What to do with your website during the COVID-19 lockdown

In this blog we outline some simple actions you can take to ensure your website works hard for you to 1) update your clients and 2) lay a foundation for the future....

April 1, 2020

COVID-19: Hospitality and Food Service Playbook

Make the most of your online presence and plan for the future.Our thoughts are very much with our friends in hospitality and food service who have been so affected by the impact of COVID-19.  We want to help you where we can and we’ve created this playbook with some ideas to consider for your website....

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