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The importance of a logo for your business. Why do you need one?

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. For example, the McDonalds golden arches are so familiar that they no longer need the text “McDonalds” for you to recognise that that symbol represents McDonalds....

What is an SVG image and when should I use an SVG?

Introducing SVG support in our new picture block – why it's a game changer 🌟Hey there, Rocketspark family! 👋 Ever wondered how some websites manage to look so crisp, regardless of the device you're viewing them on? Well, let us introduce you to the magic world of SVGs (Scalable Vector Graphics)....

Picture perfect: A retailer's guide to must-have product photos

Got your online shop live and feeling the buzz? That's brilliant! 🎉 But wait, have you given much thought to your product photography? Nailing those shots can turn browsers into buyers—your sales will thank you. 📸 🌟...

Snapping success: How to pick the perfect photographer for Your brand

If you’ve been tuning into our recent chat about putting together a smashing website, you’ll know one thing is crystal clear: the right photos can turn your good website into a great one. So let's talk about a task that can be a bit of a head-scratcher: choosing the right photographer. 📷...

From checkout to charity: Rocketspark's GoGenerosity widget makes generosity easy

Honest Skincare, a Rocketspark eCommerce customer, is an Auckland-based skincare company that focuses on New Zealand grown products to reduce their carbon footprint. Most known for their Kawakawa range, the team sources leaves from native bush, never collecting from the same spot within a year to allow regeneration....

Embracing Upskilling: A journey of growth as a freelance Graphic Designer

We recently had the pleasure of chatting with an incredibly talented graphic designer, Eimear Boyle from Emer Creative. Originally from Ireland, Eimear has always had a knack for art throughout her childhood. But get this—she actually studied equine science and completed a business degree! Talk about unexpected paths, right? Well, fate had something else in store for her. Three years ago, she found herself in Invercargill, New Zealand and landed a role in a corporate veterinary industry busine...

NEW: Slider Maker — ultra-flexible slider building for designers

At Rocketspark, we spend a lot of time talking to graphic designers about how they want to design websites—and it was clear that designers want Sliders, our most requested feature by far!Sliders display various types of information such as products, services, testimonials or photos in an interactive way — but designers don’t want to keep using third-party tools and want to do this natively in Rocketspark.A website slider puts eye-catching moving images or messages on-page to grab attention...

NEW: Sliders for dayyyyys

Sliders are here! We’ve been busy at Rocketspark cooking up a whole new library of ready-to-use slider designs—our most requested feature by far. But wait, what is a slider? Isn’t that a tiny hamburger? 🍔🍔🍔...

Lawson’s Journey as a blind website developer

The team at Rocketspark recently had the pleasure of having Lawson, and his guide dog Aidan, come into our HQ in Cambridge.We sat down with Lawson and he brilliantly explained and demonstrated his experience as a user of the internet and his journey as an aspiring developer learning to code. ...

How we judge Rocketspark’s partner website of the month

Have you ever imagined what it feels like to design a website that wins Rocketspark’s site of the month? Or to be recognised as a finalist? When we send out our designer newsletter each month, the most clicked on link is the site of the month—as designers check to see if their website design has been selected as one of the best from the month. We do this to celebrate beautiful website design within our designer community, setting the bar to aim for and showcasing quality design techniqu...

How can a website help me if I get all of my business by word of mouth?

As a service or trade business that does a great job, you might be struggling to keep up with demand from word of mouth referrals. It can be tempting to take the foot off the gas on marketing when you’re flat out on the tools — but before you make any hasty decisions, it's important to understand the value that your website is delivering to your business....

How we prioritise building new features at Rocketspark — a little behind the scenes

Have you ever requested a new feature from a software company and wondered if your idea fell into a black hole? We get it, the process can feel a bit like throwing a coin into a wishing well and hoping for the best....

Women / wāhine in creative industries and what it means to celebrate International Women’s Day

International Women’s Day is a day for celebration - of our achievements and the impact we make on the world around us - it is also a day to contemplate and take action on the change we want to see. And to mark this year’s IWD, we spoke to three accomplished wāhine to hear their stories of careers, collaboration and community, as well as how they have overcome challenges faced on their journey....

10 creative ways to use Accordions on your website to improve user experience

Accordions are a versatile and useful tool in modern web design, with a variety of applications across different industries. From showcasing frequently asked questions and services to presenting policies and project phases, Accordions can help improve user experience and engagement. With Accordions, content is organised into collapsible sections, which not only makes it more accessible for visitors but also keeps your website clutter-free and visually appealing. In this article, we'll explore so...

Introducing Accordions: A simple solution for comprehensive website content

Get ready to take your website’s user experience up a notch with our latest web design feature—Accordions! These sleek and modern design elements provide a simple solution for comprehensive website content. By simply clicking, visitors can expand or collapse sections of your website's content, making it a breeze to find the information they need. Whether you’re a small business owner, e-commerce enthusiast or blogger, Accordions are a game-changer for improving your website’s functionali...

Upcoming web design trends 2023

We caught up with Tyron (Designer) and Jeremy (Head of Product) at Rocketspark to see what they think the upcoming website design trends are for this year. We discussed eight upcoming web design trends for you to keep an eye out for heading into the year. ...

Invite your team to collaborate on your website—and choose what they can do

Have you ever wanted to invite your team to collaborate on your Rocketspark website but didn’t want to share your own personal top secret password? Now you can! You can also set what permissions your teammates have, so you can rest assured knowing Jared from accounts won’t be changing your fonts to lime Comic Sans ever again!...

Should I have a one page website?

There’s lots of reasons to love a one page website. They’re simple, straightforward and require minimal maintenance. But we do recommend using them cautiously, as there are also quite a few areas they can let a business down, in quite a big way (particularly when it comes to SEO).  So if you’ve been wondering whether a one page website is suitable for your business, let us quickly take you through the downsides of one page websites and the exceptions. Then you can make an informed dec...

Rocketspark X Picky: Market Dips & Image Marketplaces

As we move towards the final push of the year, client budgets are getting tighter yet demand for exceptional and effective creative is higher than ever. The team at Aotearoa’s stock image marketplace, Picky, chatted to us on how adding crafted, local and authentic stock images to your design mix, will not only work within your budget, but help you build beautiful and high performing websites for your Clients. ...

Announcing new design controls for beautiful websites fast

At Rocketspark we are focussed on helping you design beautiful websites fast. As a step towards that vision, we are thrilled to announce a batch of new design and layout features....

Edit text in context and design faster, with Rocketspark’s new text editor

At Rocketspark we are focussed on helping you design beautiful websites fast. As a step towards that vision, we’ve introduced a new text editor which will revolutionise the way you edit text on Rocketspark. This feature is a move away from the pop-up text block and a move towards editing your text in-context and in real time. This will make your design process faster, by seeing your beautiful typography adjust in real-time and see your website design come to life. With that, we are pleased to ...

Introducing Saved Brand Colours to design beautiful websites faster

We have created a feature which will allow you to improve your workflow and design beautiful websites faster. We are excited to introduce — Saved Brand Colours. This feature lets you save all your client's brand colours as swatches. You can then automatically update and reuse them in other places on the website. This way, you can manage all your brand colours in one place. Plus, you can control which colours your clients can use after you finish the project....

Assign images to product options—online shopping decision-making made easy

Do you have an ecommerce store that sells products in different sizes, colours or patterns (to name a few)? Do you want your customers to see the image that correlates to each product option you have on offer? Well, we are pleased to say, now you can. Introducing Rocketspark’s new ecommerce feature—assign images to product options. ...

Announcing—The Announcement Bar

Have you ever wanted to add a banner above your header to draw attention to key messages to your website visitors? Well, now you can. We are excited to announce the launch of the Announcement Bar. The Announcement Bar will allow you to engage your website visitors by communicating key information shown on every page of your site. This means you can be seen by your audience, drive action with a clear call to action and link, is versatile across an array of industries and is optimised for mobile! ...

Rocketspark Academy—online courses for business and web design best practices.

Loving and excelling in creativity and design is something you’ve either got or something you don’t. And you’ve got it—wahoo! But as many designers well know (and have experienced), making a living from that talent and passion requires a very, very different skill-set. Not only do you have to start the business, get clients, patch together some processes, but eventually you have to create and sustain a profit margin..all while maintaining work-life balance. ...