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A simple formula for getting found in Google - topic specific landing pages

In New Zealand, where Rocketspark calls home, the economic conditions are tough for many businesses. Industries like construction, trades, hospitality, and retail have been hit quite hard. These sectors are key customer segments for us, and we've picked up some insights on how savvy business operators are responding.We see plumbers wanting to get found for smaller maintenance projects like hot water cylinder replacements or fixing leaks. Builders, who usually focus on new homes, are now looking ...

Getting Growing: Rocketspark’s Carbon Action journey, with CarbonInvoice

We recently caught up with Carlos Chambers, CEO of CarbonInvoice, and Grant Johnson, CEO of Rocketspark, to chat about their exciting partnership with CarbonInvoice and our shared mission to enable small businesses to take simple and tangible carbon action which makes a positive impact on the environment and their business....

Why having a website is crucial for service businesses during a recession

When the economy tightens, every dollar really starts to matter. With the high cost of living, people are more cautious about where they spend their hard-earned cash. For small service businesses, this change in behaviour can be a bit of a mixed bag. It's a tough time, but also a great chance to stand out. And one of the best ways to do this? Having a solid website.As a business owner, it might be tempting to cut costs when money's tight. But when customers are being careful with their spending,...

Rocketspark’s AI innovation spotlighted in the Waikato Times

We've got some exciting news to share, our latest AI-powered content writing tool, Flint, recently had a fantastic feature in the Waikato Times! Hidden among the cosy cafes and shops of Cambridge, you'll find us at Rocketspark, where we've been working away on something special. Our adventure with artificial intelligence started back in 2019, leading to the launch of Flint in 2021. Flint’s been our trusty sidekick, helping you boost your website's performance with top-notch keyword tags s...

Behind the scenes - the making of Flint

Here at Rocketspark, we’ve always been about guiding you to the best practices. Right from the start, our dream was to create a website builder that doesn’t just help you build sites but ensures they’re top-notch. Grant, our CEO, shared how we used to run loads of seminars, webinars, and workshops for small business owners. The catch? These busy folks often didn’t have the time to put their new knowledge into action.“Back in 2018, we noticed AI starting to make waves with development t...

How and why we created our brand tone of voice guidelines for AI

Creating marketing content that truly clicks with your audience and captures your business’s unique vibe can be tricky. Many businesses, especially those on a tight budget, have to roll up their sleeves and DIY their content. But when you get your brand's tone of voice just right, your business stands out and forms genuine connections with people.AI enters the chat… 😂...

How good are Rocketspark websites for SEO?

SEO, or “Search Engine Optimisation,” is the process of improving your website's visibility in search engines like Google. As a graphic designer or website owner, you might worry that some platforms are better for SEO than others, including Rocketspark.Here’s the truth: while platforms vary, the differences aren’t as significant as you might think. Rocketspark is excellent for SEO, but the quality of your content and design, along with proper SEO practices, truly make the difference....

The ethics of using AI images in business: Navigating the fine line

In an era where artificial intelligence (AI) is reshaping industries, the use of AI-generated images has become a hot topic. While AI offers tremendous potential for creativity and efficiency, it also raises ethical questions, particularly when the generated images are used to represent people, products, or premises. Here, we explore the ethics of using AI images in various business scenarios and contrast these practices with traditional photography....

Flint got a big upgrade

Back in 2021, we launched Flint, our smart SEO helper. And now, Flint has levelled up with some seriously cool new tricks that are so much more than just SEO! It's like Flint has gone to uni and graduated with a major in comms....

Exciting update: Upload your own fonts to Rocketspark

Say a big hello to Custom Fonts on Rocketspark, so you can upload your own fonts. Elevate your creative freedom with a wider range of font choices. It's all about letting your brand's true colours shine through your font choices. And it's all set for you to explore....

New: Say hello to our all new picture block!

We're buzzing with excitement and can't wait to tell you what's up. Our beloved Picture Block has had a major upgrade, and it's all thanks to the awesome ideas and feedback you've shared with us....

Planting ideas together at Rocketspark—just like a community garden

Hey there, Rocketspark family! You might remember our chat about how we decide what new features to build. When you ask for a feature it might feel like it goes into a big black hole never to be seen again, especially if we don’t build the feature you asked for. Well, let's take a stroll down a different path today....

The importance of a logo for your business. Why do you need one?

What is a logo? A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory. For example, the McDonalds golden arches are so familiar that they no longer need the text “McDonalds” for you to recognise that that symbol represents McDonalds....

What is an SVG image and when should I use an SVG?

Introducing SVG support in our new picture block – why it's a game changer 🌟Hey there, Rocketspark family! 👋 Ever wondered how some websites manage to look so crisp, regardless of the device you're viewing them on? Well, let us introduce you to the magic world of SVGs (Scalable Vector Graphics)....

Rocketspark and Google Workspace: A symphony of business brilliance

Hey Rocketspark family! 👋 We've got some exciting news that might just make your business life even easier. Rocketspark has teamed up with Google Workspace! It's not just any old collaboration; it's a fantastic chance for business owners to make their day-to-day work a whole lot more productive and professional. How do we know? Our entire team uses Google Workspace every single day. It’s not just handy, it’s a game-changer. So, why should you be excited about this partnership? Let's dive ...

Picture perfect: A retailer's guide to must-have product photos

Got your online shop live and feeling the buzz? That's brilliant! 🎉 But wait, have you given much thought to your product photography? Nailing those shots can turn browsers into buyers—your sales will thank you. 📸 🌟...

Snapping success: How to pick the perfect photographer for Your brand

If you’ve been tuning into our recent chat about putting together a smashing website, you’ll know one thing is crystal clear: the right photos can turn your good website into a great one. So let's talk about a task that can be a bit of a head-scratcher: choosing the right photographer. 📷...

From checkout to charity: Rocketspark's GoGenerosity widget makes generosity easy

Honest Skincare, a Rocketspark eCommerce customer, is an Auckland-based skincare company that focuses on New Zealand grown products to reduce their carbon footprint. Most known for their Kawakawa range, the team sources leaves from native bush, never collecting from the same spot within a year to allow regeneration....

Embracing Upskilling: A journey of growth as a freelance Graphic Designer

We recently had the pleasure of chatting with an incredibly talented graphic designer, Eimear Boyle from Emer Creative. Originally from Ireland, Eimear has always had a knack for art throughout her childhood. But get this—she actually studied equine science and completed a business degree! Talk about unexpected paths, right? Well, fate had something else in store for her. Three years ago, she found herself in Invercargill, New Zealand and landed a role in a corporate veterinary industry busine...

NEW: Slider Maker — ultra-flexible slider building for designers

At Rocketspark, we spend a lot of time talking to graphic designers about how they want to design websites—and it was clear that designers want Sliders, our most requested feature by far!Sliders display various types of information such as products, services, testimonials or photos in an interactive way — but designers don’t want to keep using third-party tools and want to do this natively in Rocketspark.A website slider puts eye-catching moving images or messages on-page to grab attention...

NEW: Sliders for dayyyyys

Sliders are here! We’ve been busy at Rocketspark cooking up a whole new library of ready-to-use slider designs—our most requested feature by far. But wait, what is a slider? Isn’t that a tiny hamburger? 🍔🍔🍔...

Lawson’s Journey as a blind website developer

The team at Rocketspark recently had the pleasure of having Lawson, and his guide dog Aidan, come into our HQ in Cambridge.We sat down with Lawson and he brilliantly explained and demonstrated his experience as a user of the internet and his journey as an aspiring developer learning to code. ...

How we judge Rocketspark’s partner website of the month

Have you ever imagined what it feels like to design a website that wins Rocketspark’s site of the month? Or to be recognised as a finalist? When we send out our designer newsletter each month, the most clicked on link is the site of the month—as designers check to see if their website design has been selected as one of the best from the month. We do this to celebrate beautiful website design within our designer community, setting the bar to aim for and showcasing quality design techniqu...

How can a website help me if I get all of my business by word of mouth?

As a service or trade business that does a great job, you might be struggling to keep up with demand from word of mouth referrals. It can be tempting to take the foot off the gas on marketing when you’re flat out on the tools — but before you make any hasty decisions, it's important to understand the value that your website is delivering to your business....

How we prioritise building new features at Rocketspark — a little behind the scenes

Have you ever requested a new feature from a software company and wondered if your idea fell into a black hole? We get it, the process can feel a bit like throwing a coin into a wishing well and hoping for the best....