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The AI Visibility Formula
Your customers used to find you through Google. Many now ask an AI (ChatGPT, Claude, Perplexity) for a recommendation instead. This page gives you the tools to make sure your site still shows up.
Three things you can do this week
These three tools below are Claude skills — small, free add-ons you install once and run any time. Not sure how to use Claude skills? See the 3-step guide below →
1. Claude Skill: Audit your site
A plain-English scorecard across all six dimensions: what's working, what's missing, and what to fix first.
What you'll need
Your website URL.
What you'll get
An analysis of you website's AI readiness
2. Claude Skill: Generate starter FAQs
Ten real-customer-style questions with draft answers, plus the schema markup to paste into your site (Rocketspark does this part automatically).
What you'll need
Your industry, location, and a rough sense of your prices or time frames.
What you'll get
10 FAQs + a block of FAQ schema code (copy/paste).
3. Claude Skill: Generate your llms.txt
A short plain-text business card for AI crawlers. Think of it as a "who we are" file AI reads first.
What you'll need
Business name, services, location, and what makes you different.
What you'll get
A ready-to-upload llms.txt file. On Rocketspark, import it from your dashboard.
4. Claude Skill: Dimple AI Trust Audit
A quick audit that finds the trust assets in your business worth turning into ads, and the gaps worth fixing first.
What you'll need
Business name, services, location, and what makes you different.
What you'll get
A trust audit showing what to amplify in your ads, what's missing, and three paid creative angles to test.
How to: Install a Claude skill
The tools above (audit, FAQ generator, llms.txt generator) are Claude "skills" — small packages that teach Claude how to help with one specific job. You install them once, then run them any time. If you've never used Claude, it's free to sign up at claude.ai. No credit card needed.
1. Download the skill
Scroll up to the tool you want (audit, FAQ generator, or llms.txt generator). Click the Download skill button.
A small .zip file will save to your computer — that's the whole skill. You can leave it in your Downloads folder.
2. Install it in Claude
Go to claude.ai (or open the Claude desktop app) and sign in. Open your account menu (bottom left) → Settings. Under Capabilities make sure Code execution and file creation is on. Then open Customize → Skills and click + Upload a skill.
Pick the .zip file you just downloaded. Claude validates it and adds it to your skills list with a toggle switch. Takes about 20 seconds.
3. Run the skill
Start a new chat. Type / in the message box — a menu pops up with every skill you have installed. Pick the one you want (e.g. AI Website Visibility). Claude then asks what it needs: for the audit, that's just your website URL. Paste it in and hit send.
For the FAQ and llms.txt skills it's the same idea — pick the skill, answer a few short questions in plain English, and Claude hands you ready-to-use content. Paste it into your website (or, on Rocketspark, import from your dashboard with one click).
Thanks for coming along 👋
If you'd like more information about AI Visibility, Marketing, PR or Websites please get in touch with Angela, David or Paul.
David Remmerswaal
David Remmerswaal is the founder of Dimple Digital, a Waikato-based marketing consultancy that helps service-based businesses turn confusing online visibility into simple, and effective digital marketing campaigns.
Angela March
Angela March is the founder and director of Brainchild, a Waikato-based PR and content agency that helps brands build trust, reputation, and visibility through strategic communications and storytelling.
Paul Gray
Paul Gray is Head of Marketing at Rocketspark, a New Zealand website platform that helps designers, agencies, and small businesses build beautiful, conversion-focused sites without the technical headaches.
