Ever typed a web address and landed on the wrong site? It’s more common than you think—and it’s exactly what could happen to your customers if you only register one version of your domain name.
Your domain is a key part of your online identity. It’s how people find you, trust you, and remember you. In places like New Zealand, the UK, and Australia, there are usually two versions of a domain you can register:
New Zealand: .co.nz and .nz
United Kingdom: .co.uk and .uk
Australia: .com.au and .au
At first glance, you might think registering one version is enough. But owning both is a smart move that protects your brand and makes it easier for customers to find you.
1. Keep your brand safe from copycats
Imagine this: you’ve locked in your .co.nz domain, started building your online presence… and then someone else grabs the .nz version. That could be a competitor, an opportunist, or just someone creating confusion—either way, it’s not ideal.
Registering both versions means no one else can sneak in and use a domain that looks (and feels) like yours. It’s a simple step that helps protect your reputation, your brand, and your customers.
2. Make it easier for customers to find you
Not everyone types in a web address the same way. Some people naturally type the shorter version (like .au), while others stick to the traditional option (like .com.au). By registering both and setting one as a redirect, you capture traffic from both habits and ensure customers always reach your official site.
3. Future-proof your business
Trends change. While the longer domains have been standard for years, the shorter domains are becoming more popular because they’re quicker to type and easier to remember. Securing both now gives you flexibility—you can continue using your established domain while keeping the shorter one ready for the future.
4. A small cost for big peace of mind
Compared to the time, love, and money you’ve poured into your website and marketing, registering an extra domain is a tiny investment. Think of it as an insurance policy—one that prevents future problems and keeps your brand safe online.
How to use both domains
Choose one domain as your primary domain (usually the one you already promote).
Set up the other domain as a secondary domain that redirects to your main site. That way, no matter which version your customers type, they’ll always land in the right place.
Not sure how to set it up? No stress—we’ve got a step-by-step guide to help you get both domains pointing to your site in just a few clicks.
Protect your brand with dual domains
Your domain name is a big part of how people find you and trust your brand online. By registering both versions—whether that’s .co.nz and .nz, .co.uk and .uk, or .com.au and .au—you’re doing more than just covering your bases. You’re protecting your brand, catching every visitor, and keeping things flexible for whatever the future brings.
It’s a small step today that saves big headaches tomorrow.
👉 Ready to secure your secondary domain?
And the best part? It only takes a couple of clicks to set up! You can register a secondary domain with Rocketspark and it will automatically be set up as a secondary domain pointing to your Rocketspark website.
