As is the case with most domain providers, .nz and .co.nz domain names are typically a bit more expensive than .com domains. While we offer special offers from time to time, Rocketspark’s ongoing price for domains ending in .nz (as at 1 July 2025) is $4 more per year than .com.
If you’re running a New Zealand business, that small difference might make you wonder—should I switch to a .com and save a few bucks?
It’s a fair thought. But before you go chasing a $4 saving (that’s about 33 cents a month), here’s why staying local with your .nz domain still makes way more sense.
You’re a New Zealand business. Your domain should show it 🇳🇿
Having a .nz or .co.nz domain sends a clear message: you’re local. You’re not some overseas company pretending to be based here—you actually are.
For people browsing online, especially new customers, that local credibility can make all the difference. It builds trust from the very first click.
Better visibility in local Google searches
Search engines tend to favour local domains for local searches. So if your customers are mostly in New Zealand, a .nz or .co.nz domain gives you a little boost to help you show up where it matters.
That could mean more eyes on your business—definitely worth more than 33 cents a month.
Easier to remember (because it feels right)
A .nz or .co.nz domain just feels more familiar to Kiwis. It’s what we expect to see. That makes it easier to remember, easier to trust, and easier to recommend to a mate.
If your customers are based here, keep your brand consistent with something they instantly recognise.
A local domain makes your email look more professional
A domain-based email like hello@yourbusiness.co.nz or info@yourbusiness.nz looks sharp and trustworthy. If you’ve already got that set up, switching to a .com means redoing your email address and updating it everywhere—Google, your website, your invoices, your business cards… the list goes on.
All for the price of one takeaway coffee a year? Probably not worth the hassle.
It just fits better with the Kiwi business landscape
From local tradies and food producers to schools, non-profits and government agencies—most Kiwi organisations stick with .nz or .co.nz. If you’re part of that mix, a local domain helps you blend in for the right reasons. It says, We’re here. We’re part of the community.
Need a domain name?
Just getting started? We’ve got you sorted. You can search, register and manage your domain right from your Rocketspark dashboard—easy as.
Whether you go with .nz, .co.nz or something else, we’ll help you get set up with a name that fits your business perfectly.
Still considering a switch?
If your customer base is international, or your brand’s already tied to a .com domain, that might make sense. But for most New Zealand businesses, a .nz or .co.nz domain is still the best fit.
For the price of a flat white once a year, you get better local recognition, trust, and performance.
Got questions?
If you’re wondering what’s right for your business, flick us a message. We’re here to help you figure it out.
