Black Friday and Cyber Monday are fast approaching, and now’s the time to prepare. Also known as Cyber Weekend from Friday 29 November to Monday 2 December—one of the biggest shopping events of the year. Our friends at TradeGecko have created a helpful blog on 6 sure fire ways to increase sales this Black Friday - Cyber Monday weekend.
The great thing with Rocketspark is that it’s really easy to implement TradeGecko’s recommendations. Read on to see how you can harness these tips on your website.
Pre-orders create hype, and here’s how you collect them.
Set up your coupons and promotions for special offers. Remember to set your start and end dates to match the pre-order period you are offering. You’ll want to make it clear to your customers that the offer is a pre-order and when the items will be dispatched. Collecting pre-orders is a sale and works the same as for in-stock products but you can add descriptions in the heading and/or body text blocks to specify that it’s a pre-order product.
Optimise your online store for mobile screens.
The great news is Rocketspark websites are fully mobile responsive but it’s important to understand how your blocks and stacks of content work on mobile so that your design is fully optimised. Always check out the mobile preview to see how the site looks on mobile. It’s important to make sure that your stacks line up on both desktop and mobile.
For example, you add 2 product images across a 2 column stack. You add another 2 column stack below, with the relevant descriptive text aligned under each image. When you check the mobile preview, both images will appear together on mobile, followed by all of the text blocks, the alignment has shifted.
Devise a discount strategy.
Consider setting a minimum spend for your coupons so that you increase the average order value rather than just providing a straight discount.
Bundled offers containing a selection of items, for example gift baskets or multi-buys, is another way to increase average order value while providing a nice offer of complementary products to your customers. It’s easy to create bundled products with TradeGecko. These bundles will sync with your Rocketspark website, ensuring stock levels of the individual items are automatically adjusted at the time of the sale. Without TradeGecko you’ll need to create the bundled products manually as individual products and then explain in the description what’s included in the product.
Rocketspark customers get 10% off TradeGecko for the life of their plan, so if you’re not already using TradeGecko, we highly recommend giving it a go. Learn more about TradeGecko and their offer for Rocketspark clients.
If you already have TradeGecko have a look at this must-see guide: How to create bundles in TradeGecko.
A/B testing—take the opportunity to learn more about your customers.
A/B testing is where you test different elements of your website to see what changes have the best outcome. For example, you might test different offers, text, pictures, layouts and calls to action to see what generates the best engagement and sales. Set different start and end dates to your coupons and promotions to test different offers at different times. If you want to be more sophisticated you might consider an A/B testing tool such as Google Optimize which provides concurrent tests on your website.
Measure the results to gain good insights:
Customise Cross Sells
Set up related products in your store to make it easy to cross sell complementary products. You can A/B test different offers by trying different related products with unique offers.
If your past customers have opted in to receive email updates you could run a report on past sales and create targeted offer emails based on purchase history, this is a great way to draw people back to your store.
Insights available right from your Rocketspark Ecommerce Pro dashboard.
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