Even over Skype, John Kim-Yorke of City Massage London’s demeanour is calm and warm—exactly what you’d expect from a masseur. But he wasn’t always such a serene type. Five years ago, while working a high-stress retail job, he found himself becoming increasingly crabby with his colleagues and even customers. “One day, a customer took me aside and said, ‘Look, you do realise you’re being rude, don’t you?,” John recalls. “She said, ‘I could complain but I won’t, just so long as you take some advice: do something to relax.’” Heeding her advice, John got a massage and found a new career beckoning him. Half a decade on, John is not only much more relaxed but also has his own business specialising in corporate massage.
2Ts Massage, as John’s practice was previously known, had a website that was “cheap and cheerful”. It didn’t cost a lot, but it was very plain and basic; John was looking for something with a bit more visual pizzazz. “It was okay, but it didn’t have the bells and whistles I wanted.” Also high on John’s priorities was ensuring his site ranked well in search engines like Google, which would entail undergoing a process called search engine optimisation (SEO). “There’s so many people doing massage, I really needed something that stood head and shoulders over the rest.”
John’s first contact with Rocketspark came through a London business networking initiative, where he met Rocketspark co-founder and UK man-on-the-ground, Grant Johnson. The first thing they discussed was rebranding the business. Together they came up with the SEO-friendly name City Massage London, “which, in Google terms, ticks so many boxes,” explains John. After a few days of experimentation using Rocketspark’s free trial, John decided to become a permanent customer.