Product Marketing Specialist

Permanent, full-time (40 hrs)

About Rocketspark

Rocketspark is a website platform that puts designers and businesses in control—helping them design beautiful websites fast. Beautiful design, beautifully fast means designers can dedicate more of their time to creativity and business owners can focus on what they do best.
Started in New Zealand 12 years ago and now with thousands of clients in over 30 countries, Rocketspark exists to create a better life for small business owners, their partners, the Rocketspark team, and the world around us through their software, services and a passion to go above and beyond for their people.  
Rocketspark is rated five stars for ease of use and their exceptional and timely customer support. They won the supreme award and the excellence in business large business award at the 2021 Waipa Networks Business Awards. Rocketspark is fast-growing, expanding internationally and investing heavily in research, development and innovation. There is no better time to join the very collaborative marketing team in this inspiring company.

About the role

Rocketspark is seeking an amazing writer and someone with proven experience in a marketing coordinator role. You need to be able to write and implement marketing campaigns with accuracy, therefore an eye for details is essential. 
You need to draw out key benefits of Rocketpark’s product features quickly, and be comfortable with innovation and ongoing learning about their platform as it evolves over time.
Insightful written and verbal skills are required as you convert tech-talk into everyday language for the company’s different audiences. You need to be thorough and process-minded when setting up campaigns, you’ll be someone who can take a brief and bring campaigns to life. 
The ability to think strategically and test and learn will be advantageous as you’ll be working with an agile and collaborative team who love continuous improvement.

This role would be ideal for a communications specialist (ideally from product background but not essential) with more than 2 years experience. 

This is a rewarding role because you’ll be a key contributor to equipping customers with the best digital tool available at Rocketspark, and you’ll enjoy celebrating success with them. Every Rocketspark feature is innovatively different which means this role offers variety, as no two days will be the same. 

This is a full time position but Rocketspark will consider flexibility around working hours for the right candidate. Apart from creating segmented product marketing content and implementing marketing campaigns for different distribution channels, this role may include moderate amounts of social media management, delivery of newsletters, and updating content for

Skills & Experience Required

  • Formal tertiary qualification in marketing, communications, PR, or related field 
  • 2 years or more experience working in a similar role
  • Amazing written and verbal communication skills
  • Great attention to detail, thorough and organised in campaign implementation
  • A self-starter who can prioritise tasks in line with goals and manage your own workload
  • Quick learner — come up to speed quickly and adapt to the role as required
  • Results-driven and having a growth mindset

Desired but not essential

  • Experience working with internal and external creative and media agencies
  • Experienced with Google Adwords and other paid digital channels
  • Experienced with segmented email marketing
  • Has worked in SaaS, software or other tech industry
  • Creative design skills, graphics and ability to produce simple videos

Benefits of this role

  • People love working at Rocketspark and our clients love us
  • A varied role where you will make a real difference
  • A fun, supportive team who live the Rocketspark values
  • The opportunity for growth and development as you progress within the role

Work location:

You’ll be based at Rocketspark’s headquarter in Cambridge. Flexible and innovative working approaches will be considered for the right candidate. 

How to apply

If this opportunity sounds like you, please send through your cover letter explaining why you’re excited about this role, along with your CV to 

This position is permanent full time (40 hours per week). Only applicants with the right to work in New Zealand will be considered for this position.